![]() Did your intuition tell you that “ICU” would be your biggest hit when you were recording it? You’ve said in a past interview that your best guide is your intuition. I had to get out of the box, because I was so deeply in this cookie cutter box. I wrote it for someone else and then I was even scared to have my voice on the demo saying that. I remember even the first time I said a curse word on a song. You can dress like that on stage? That’s allowed?” I had epiphanies as I came to have a life and have experiences. That was fire.” Then, doing the math and seeing my other peers and creatives like SZA and H.E.R. Now, having the experience of looking back at the old songs, I’m now like, “Wait. I think I was super delusional and I was so green. I would write songs and they wouldn’t like ’em and I was like, “OK. For me, from Tennessee, just me and my mama doing this and trying to figure it out, having any label behind me, having any team was all so amazing. Talk about the freedom you were able to have on this project as a Def Jam signee versus when you were first signed after the success of your 2012 film Let It Shine.įor me, you don’t know what you’re missing until you learn about it. I had several promises and only one time did they pay out the way they were told to me, you know? That’s been my entire career, though. I feel like that was the part that really clicked for me and everything changed when I got the right team. I’ll do the writing, I’ll do the creating, find myself and be vulnerable enough to tell ’em, but somebody gotta make somebody care. So I think for me, I was like, “Somebody’s gotta help me.” That’s what I wanted the most somebody else who knew how to figure this rebrand out. If Coca Cola wanted to start selling cake, I would look at them so crazy because that’s not what you told us you do. Sometimes, it’s just like, “How the hell am I supposed to do this?” I think it’s hard enough to rebrand anything. I think it’s very difficult and there were times where I was kind of in fear, but it was more of the uncertainty of when, if and how. Thinking about your Disney origins, does the pressure ever get to you knowing that only Zendaya has made the transition to music from a Black woman standpoint? ![]() I’m gonna kill it every time so that it will be easier one day.”īillboard caught up with May’s R&B / Hip-Hop Rookie of the Month, Coco Jones, to speak about the success of “ICU,” the best advice SZA gave her and her mission to help Black women succeed. “Every time I sing ‘ICU,’ I find a new way to make it iconic because I don’t want the next girl to struggle how I struggled to get here,” she says. This is just what I do for my dreams.” Despite being a workhorse, Jones believes she’s still a work in progress in the music department, but is willing and eager to learn more to put the next generation on. “I was used to 12-hour work days, which didn’t faze me,” says Jones.
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